Custom buttons are a great way to for non-profits with tight budgets to market to the audience you’re trying to reach. Buttons can get your name out to stakeholders, advertise your programs and services and raise awareness about issues effecting your community. Buttons are affordable, simple to customize by you or using our design services, and easy to distribute. Read on for some more ideas for how buttons can work for your organization.
1. Promote
Incorporate buttons into your marketing for specific programs and exhibits. Give them out to current or potential participants, visitors and partners. A business card, flyer or brochure is great for information but a well-designed button will be worn again and again to remind the recipient of your organization.
2. Identify
Need a way to identify volunteers at an event that doesn’t involve matching t-shirts? Are your staff members tired of wearing “Hello, my name is___” nametags that leave sticky marks on their suits? Buttons can be just the trick! Have a batch made with your organization’s name and logo and leave a space in the design where people can write their name in permanent marker on the front of the finished button. Voila– instant branded nametag!
3. Donor Gifts
Buttons can be utilized in all sorts of ways to show donors your appreciate them and encourage future giving. Put a button in your annual appeal letter. Include one with thank you notes. Give out buttons at donor events and galas. Donors will appreciate getting their button and that little gift will be a continual reminder to consider giving to your organization again.
4. Sell ‘em
Cultural institutions like museums, aquariums and planetariums can take advantage of people’s love for buttons by carrying them in the gift shop. Buttons can sell for a significant mark up and every one sold becomes a walking advertisement for your organization. Commemorate special events and exhibits, signature attractions and your organization itself.
5. Advocacy
Ask your supporters to wear buttons to promote your cause. Hand them out at meetings and actions. Buttons will visually unite supporters and spread your message to others when the buttons are worn out in the world.
Buttons are a great way for organizations with limited budgets to expand their reach and do a little guerilla marketing. Get started on your own buttons at busybeaver.net!
