We’ve been so excited about this year’s Button-O-Matic series that it’s been tough to keep it a secret. Case in point, our recent teaser on Facebook about one of the participating artists—”Hint: it’s a certain guy who designed a certain logo for a certain city that he “hearts” a lot”. And now we can finally reveal that the mystery designer is indeed Milton Glaser! Yes, the creator of the famed I ♥ NY logo, Bob Dylan poster and Brooklyn Brewery logo has graciously contributed a design to This Button Is Just an Attempt to Communicate, the curated collection of buttons for the Busy Beaver Button-O-Matic’s 14th edition.
Besides Mr. Glaser, the series includes a mix of fine artists, designers and writers including Hamilton Wood Type & Printing Museum, Ann Friedman and Dylan C. Lathrop, Margot Harrington of Pitch Design Union, Cyrus Highsmith of The Font Bureau, Inc., Marieke McClendon, The Office of Jason James, Plural, Starlee Kine, and Fred Sasaki of The Poetry Foundation. Each participant was tasked with creating a compelling text-only design for a 1-inch button.
Since the invention of the pin-back button in 1896, buttons have been used to express opinions, convey a message, and start conversations. While we often think of the images that go on a button, this button series clearly proves that text-only designs can have as much, if not more, impact. With just a few well-placed letters these buttons are meant to get people talking.
The series makes its official debut on September 6, 2013, 6-9pm at Busy Beaver Button Co., during the Button-O-Matic Release Party and will be available via Button-O-Matic vending machines across the country until August 2014.