Getting rewards for commuting during the winter? Yes, please! That’s the idea behind Conquer the Cold, a winter commuting challenge put on by getDowntown in Ann Arbor, MI. For the month of January, participants in Conquer the Cold will log their commutes online to win prizes and earn pin-back buttons based on their commuting patterns.
Commuters can earn a Cold Scout button for their first January commute, a Winter Dominator button for logging 20 commutes or more, an Abominable Snowman button for those who log a commute on the snowiest day, and a Triathlete button for anyone who logs a bike, bus, and walk commute.
Ellen Butler Lawson said of the program, “All Conquer the Cold participants are given a beanie as a part of signing up; we hope that as they earn buttons, they’ll attach them to these hats (a la scout badges). We wanted the buttons to help participants feel like they were part of a club while also serving as a talking point around downtown for people who might be unfamiliar with the program.”
Buttons make great incentives! Read more about how the Dairyland Dare bike race rewarded riders with custom pinbacks.