Like all historic objects, button designs tell the story of the era in which they were created. For designers, the Button Museum offers a seamingly endless array of inspiration, especially when it comes to typefaces. Here are some of our favorite font choices from the Button Museum collection, along with where you can download similar typefaces for your own projects.
Part of an advertising campaign for Sweet Caporal cigarettes (which actually played a role in a scene from It’s a Wonderful Life), this button features a 30’s hand-drawn script that’s reminiscent of the modern Tabitha font.
Billy Carter, President Jimmy Carter’s younger brother, was the official spokesperson for Billy Beer, though his actual favorite brew was PBR. Reproduce the look of this 70s button (it just screams shag carpet and wood paneling, doesn’t it?) with Lubalin.
This Chicago tourism button from the 80’s features the building formerly known as the Sears tower. The groovy font used for Chicagoland is Akka, which is available free online.
This promotional button, probably created for a Renault dealership, has a great 60’s feel with hand-drawn type. Though not quite as jaunty, Fairfax Station has some of the same old-school meets modern vibe.
Check out more design inspiration from the Button Museum.