Highsmith says of the design, “The button features the Amperbeast which is an ampersand monster. The kanji characters on the top [of the backer card] say ‘kaiju’ which is japanese for “monster” or “strange beast”. No one gets it but it looks cool.”
Highsmith gave these button packs away on a recent trip to Japan for the Morisawa Type Design Special Lecture. “They were a big hit,” he said.