Looking for a way to promote your brewery during Craft Beer Week and the summer festival season? Check out these four creative and fun ways to use buttons for your brewery:
This one’s kind of a no-brainer, but selling buttons is an easy and cost effective way to let the world know about your brewery. Breweries like Three Floyd’s, Revolution Brewing, and Half Acre all sell buttons at their locations or on their website. Trent Holten, the Retail Director at Half Acre, said of their buttons, “We chose buttons because they’re both a classy and subtle way of representin’. We have folks who come into the shop rockin’ buttons all the time so we figured it was time to be a part of the button revolution.”
Give Them Away
It might seem counter-intuitive, but giving buttons away can be a good way to generate business. Give them away to folks who come by for tours, to people at tasting events, even carry them in your pocket and give one to every one you meet during Craft Beer Week. Because buttons are relatively inexpensive you can easily purchase large quantities— both Goose Island and Haymarket Brewing are taking advantage of bulk quantities and will be giving out 1-inch buttons this year at Chicago Craft Beer Week.
Need a way to identify staff at an event that doesn’t involve matching t-shirts? Buttons can be just the trick! Have a batch made with your brewery’s logo and leave a space in the design where people can write their name in permanent marker on the front of the finished button. Voila– instant branded nametag!
Make Them Collectibles
Craft Beer Week only happens once a year! Why not create a button to commemorate the experience? Hail To The Ale created these buttons in honor of their Chicago Craft Beer Week event “Celebrating Real Women of Craft Beer”. And with such a snazzy design, they’re sure to be worn again and again!
Check out more ways to use buttons for your brewery.