In the world of university library swag, it can be a challenge to find a product that will cut across demographics. Temporary tattoos, for example, will appeal to fun-loving undergrad, but may not meet the approval of nervous parents or serious grad students. Luckily, University of Chicago reference librarian Julie Piacentine discovered that buttons were the perfect demographic-spanning solution.
In the fall Julie designed six buttons, one for each of the libraries in U of C’s system, and distributed them at orientation. The buttons have become a surprising hit– as Julie reports, “They’re blowing up!”
The buttons were produced according to which libraries Julie expected to be the most popular. Now, however, some of the less plentiful designs have become more coveted and turned into something of a collector’s item. The laws of supply and demand in action!
Via Library Journal Tumblr (which, it should be noted, boasts a world-class collection of animated gifs)