‘Tis the season for marathon viewings of It’s a Wonderful Life! The Busy Beaver Button Museum actually has a connection to a pivotal scene is this classic movie. Take a look:
In the scene pictured above, young George Bailey discovers that his boss has accidentally mixed poison into a customer’s prescription. Unsure of what to do, he sees an advertisement in the pharmacy with the tag line “Ask Dad, He Knows” and runs to his father for advice. That slogan was part of Sweet Caporal cigarettes ad campaign, and Busy Beaver Button Museum houses the button version of the “Ask Dad, He Knows” advertisement.
So how does conflict resolve? George Bailey confronts the pharmacist, the patient is saved, and spoiler alert: he ends up having a wonderful life.
Check out more advertising buttons at buttonmuseum.org.