Photography and personality gave this shelter cat new life as a Tumblr star. And now she’s a button star, too.
Cats rule the internet. We all know that. But it takes more than just a purrty feline face to get noticed in today’s well-worn Tumblr territory. Your cat has to have personality (or, arguably, a lack thereof) and you have to have creativity.
Fortunately for one 4-year old tuxedo cutie, she was adopted by New York photographer and cat lover Hugo Martinez. He named her “Princess Cheeto” and began using her as both muse and model for a daily photo blog on Tumblr and Instagram.
Once the blog gained a good following, requests for Princess Cheeto merch started rolling in. Hugo had already made a handful of buttons from his favorite Cheeto photos so when fans started to ask how they could support the blog, selling buttons was the logical next step.
In Hugo’s words, “a button is something Cheeto’s friends can incorporate into their everyday wardrobe.”
And that they have. Though the options for good Princess Cheeto posts to put on a button were vast (she’s prettttttty photogenic), Hugo was able to pin down three photos to turn into purrfect pinback accessories.
Cheeto’s Logo: This one-inch features the Princess Cheeto blog logo, chosen because it’s “the most identifiable for her online friends.”
Cheezburger Cheet: Features one of Hugo’s personal favorites. “I love how it brings together two of my favorite things,” he said, “Cats and food!” (Other people must have loved it too because it’s no longer available in the online store.)
Hood Cheet: This photo, on the other hand, was selected due to the immense response it received when first posted. Hugo says it remains one of his most popular posts and the photo was even reblogged by American Apparel stores worldwide.
When asked about the response he’s gotten from these buttons Hugo is ecstatic. “It’s been great! The ‘Hood Cheet’ is almost sold out! I couldn’t believe it.”
He’s happy that people can now wear “a piece of Cheeto” but what makes him smile the most is seeing how little kids react to the buttons. “I’ve had kids in public asking me about the buttons and where they can get their own—I just love it!”
And we just love making these buttons for you, Hugo!
To get your own piece of Cheeto check out princesscheeto.bigcartel.com.
Craving more internet cats? There’s a festival for that, coming to Chicago September 19th. Tickets even benefit one of our other cat-button clients, the Tree House Humane Society.