If you’ve been out and about in Chicago this summer, chances are you’ve come across one of these “I (DOT) Lichtenstein” buttons:
Busy Beaver has produced 100,000 (and counting) of these 1-inch buttons in blue, yellow, and red for The Art Institute of Chicago’s exhibit Roy Lichtenstein: A Retrospective and they’ve been magically dispersing across the city. In the past two weeks alone, Busy Beaver staffers have spotted these buttons at The Vintage Bazaar, Ribfest, CAKE, Emporium Arcade Bar, the Pride Parade, on the bus and L, and even one on a dog’s collar.
These 1 inch buttons are just one part of the Art Institute’s impressive marketing campaign. Besides the typical print ads and television spots, Ohhh…Alright… and other Lichtenstein images can currently be seen throughout the city on buses, bus shelters, and billboards. “The Mural Building” seen from the Kennedy Expressway even sports a Lichtenstein-inspired mural created by the students of The School of the Art Institute. The exhibit runs through September 3, so expect to see even more creative marketing from the crew at the Art Institute throughout the summer.
Looking to snag an “I (DOT) Lichtenstein” button? They’re free with admission to Roy Lichtenstein: A Retrospective, so go check out the exhibit!