Don’t judge a book by its cover—but do make its cover into magnets
Some people would rather add flair to their fridge than their jacket. That’s the idea behind the super smart swag we make for University of Chicago Press: magnets instead of buttons, displaying attractive (pun intended!) academic journal covers.
“These magnets have become a signature giveaway,” says Tiffany Adams, Marketing Manager for the University of Chicago Press Journals Division.
Since they’ve also become some of our favorite items to make, we asked Tiffany to tell us a little bit more.
BB: What made you choose magnets over buttons?
TA: They’re useful, easy to transport while traveling, and the same proportions as many of our journals. We occasionally produce buttons (like for The Journal of Politics) when it makes sense, but in general our audience will get more use out of a magnet.
BB: How do you choose the designs?
TA: The majority of our designs are journal covers, however we do a few modified designs for journals like Critical Historical Studies, which use one of the editor’s photos as a backdrop to a quote that references the journal’s perspective.
BB: Who are the magnets made for?
TA: We take them to academic conferences to give away to journal editors, authors, and conference attendees.
BB: Do you have a personal favorite?
My recent personal favorite is actually a mirror we created for Speculum: A Journal of Medieval Studies. The journal’s logo includes a mirror, so it was a perfect fit! Of the magnets, I love seeing the art journal covers produced as magnets since those are so vibrant and varied.
The University of Chicago Press distributes more than 60 academic journals presenting scholarship in Humanities, Life & Physical Sciences, and Social Sciences. Learn more at journals.uchicago.edu.
These magnets proved our scholarly theory that you can turn just about anything into a fun, custom giveaway. Get smart like University of Chicago and let Busy Beaver make your custom magnets, personalized pocket mirrors, and more!