The Midwest may be known to some as the “Flyover Zone” but when you’re from the here, you know that some of the best ideas and brightest minds come out of the middle of America. As an Indiana native, I know that my state especially can be the butt of jokes (Hello, Dan Quayle) but ask any Hoosier about the smart and cool people that have comes from Indiana and they can rattle off a list– James Dean, Cole Porter, Eugene V. Debs, Michael Jackson, Kurt Vonnegut, etc. United State of Indiana, the clothing line brainchild of Indiana-native Graham Brown, was born out of that thought– that the state of Indiana is something, and somewhere, special.
United State of Indiana produces a line of shirts and other products with Indiana at the center of each designs. The project started with a simple flag logo (seen on the blue shirt above) and expanded from there. “I’ve always been into the idea of being proud of where you’re from,” Graham said. “So I designed the image of the flag and printed it on a few shirts on my bedroom floor to attempt a Shephard Fairey-type guerilla campaign. Two years later, the idea has turned into a full-fledged clothing line and the company collaborates with as many artists, bands and entrepreneurs as possible around the state to promote the idea that Indiana is a big part of each of our stories.”
In addition to their clothing, United State of Indiana has been making buttons for over a year now. A pack of 1″ designs is available for sale in the USI shop and individual buttons are sent along with orders as well as being used for other purposes: “People have used them as party favors [and] one person actually took 30 of them over to kids she’ll be teaching in Liverpool, England,” Graham said.
USI also recently created a special 2.25″ metallic version of the USI flag logo that’ll be handed out as part of Circle City IN Pride Festival this weekend in Indy.
So more than just a place to pass through on your way to the coasts, United States of Indiana proves again that the Hoosier state is a dynamic place to be, and to be from.
For more innovative state-inspired buttons, check out Ohio designs from Northcoast Zeitgeist.