Podcast Merchandise

Promote your podcast with custom buttons, stickers, and more!

Buttons, stickers, and magnets are affordable, customizable mementos that fans love to collect.

Podcasts are one of the most accessible ways people tell stories nowadays, so it only makes sense that the medium itself has turned into a business for a lot of people. And as with any business venture, you have to make it sustainable. Enter buttons, the perfect way for podcasts in any genre to promote their message.

Since buttons and stickers come at a fraction of the price of other merchandise like apparel, they’re the perfect low-cost addition to your merch store. Check out all of our options for podcast swag.


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Podcast Merchandise

How To Promote a Podcast with Custom Merchandise

Giveaway Buttons

Run a Contest
Ask for a review or follow in exchange for an entry to the contest. You rack up the reviews and a few lucky fans get free merchandise-- it’s a win-win!

Donation Buttons

Encourage Donations
Give buttons and stickers to supporters of your pledge drive or Patreon. They're the perfect incentive for lower-level donations.

Build Community with Buttons

Build Community
Your fans want to promote you! Purchasing branded merch is an easy way fans can advocate for the shows they love.

Thank You Buttons

Thank Fans
Live shows are a great way to grow your audience. Take it one step further by thanking attendees with free podcast-related merch.



Custom Products



Custom Buttons

Custom Buttons

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Custom Packaging

Custom Packaging

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Custom Stickers

Custom Magnets

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Custom Stickers

Custom Stickers

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How To Promote Your Podcast: Podcast Merchandise Ideas From The Pros

From true crime chats to feminist theory, these four diverse podcasts have used buttons and stickers in a variety of ways. Borrow these ideas for your own podcast, because they seem to be working!
Limetown Merchandise

Limetown: Every Button Has a Role to Play

Creators Skip Bronkie and Zack Akers paved a new path for podcasts with the creation of Limetown. Upon its release in 2015, listeners had a difficult time discerning if the town and namesake of the podcast were based on factual events or if it was a work of fiction.

In their 5th episode of Limetown, the writer Dan Moyer pushed the boundaries of podcasting by injecting a piece of our real world into the fictitious audio tale. Within the episode, the button reading “I have heard the Future” was commissioned to be made as a small piece of propaganda. A pretty meta idea considering the button is actually used to spread the word about the podcast, is shown in promotional artwork, and was included limitedly in preorders for the prequel novel.

Read more about Limetown’s Merch >
Call Your Girlfriend Merchandise

CYG: Button Giveaways for Your Besties

Call Your Girlfriend, the podcast started by “long-distance besties” Ann Friedman and Aminatou Sow, encourages strengthening friendships (especially woman-to-woman) with conversations about politics, workplace dynamics, business shop talk, and of course their sparkling ideology “Shine Theory.” Shine Theory, as described by Ann and Aminatou, is the concept and practice that women should “shine” together instead of competing against one another, that uplifting one another aids in the success for everyone involved.

These limited edition pink, metallic finish, Shine Theory pins were giveaways at a few CYG live shows, but they also served as something larger. These personal mementos remind attendees that they are part of an amazing, supportive community.

Read more about CYG merch >
Wine and Crime Merchandise

Wine and Crime: Bloody Good Mementos

Every Thursday you can gather your best true-crime-loving friends, pour some fine glasses of Merlot, and pin on these six Wine and Crime official pinbacks as you tune in to hear the comedy trio of Amanda, Kenyon, and Lucy delve into that week’s crime stories theme.

The six designs, which can be found in their online shop, feature long-running inside jokes made in the show. The Wine Coven, the name fans of the show have given themselves, are truly invested in the community and the buttons are a physical extension of that online camaraderie.
Nerdette Merchandise

Nerdette: Buttons Encourage Donations

WBEZ’s Nerdette Podcast brings the listener into a safe forum for nerding out and powering up, which is exactly what the show’s creators Greta Johnsen and Tricia Bobeda emphasized with the release of their Power Up bag and topper. The button pack was part of the Nerdette swag that was a too-good-to-resist incentive available for a limited time when you made a donation to the podcast.

The button pack includes three 1 inch round buttons, two with the name of the Podcast and one that reads “Do Your Homework” which calls back to one of the show's most popular segments.
 
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Custom Podcast Merchandise