Podcast merch made quick and easy! Promote your podcast with custom buttons, stickers, and more.
Buttons, stickers, and magnets are affordable, customizable mementos that fans love to collect.Podcasts are one of the most accessible ways people tell stories nowadays, so it only makes sense that the medium itself has turned into a business for a lot of people. And as with any business venture, you have to make it sustainable. Enter buttons, the perfect way for podcasts in any genre to promote their message.
Since buttons and stickers come at a fraction of the price of other merchandise like apparel, they’re the perfect low-cost addition to your merch store. Interested in us blind shipping direct to your mailing list? Ask about our fulfillment services!
Podcast Promotion Ideas: Merch Survival Guide
The love for podcasts has exploded over the last few years! They’re a convenient and accessible way to digest content. You can listen to your favorite shows just about anywhere… at the office, on your daily commute, while you cook dinner, you name it. There’s a podcast out there for everyone.
With so many shows popping up, we started noticing some trends on how their hosts will use merchandise as promotional tools. We've seen a lot of cool ways creators have been using stickers and buttons as patreon rewards for podcasts, too! We put together a guide laying out our favorite ways to promote a podcast using merch that we’ve seen. Check out our tips, tricks, and favorite Pateron tier ideas for podcasts to get inspired for your own custom merch.Read The Podcast Promotion Ideas: Merch Survival Guide Now! >
How To Promote Your Podcast: Podcast Merchandise Ideas From The ProsFrom true crime chats to feminist theory, these four diverse podcasts have used buttons and stickers in a variety of ways. Borrow these ideas for your own podcast, because they seem to be working!
Limetown: Every Button Has a Role to PlayCreators Skip Bronkie and Zack Akers paved a new path for podcasts with the creation of Limetown. Upon its release in 2015, listeners had a difficult time discerning if the town and namesake of the podcast were based on factual events or if it was a work of fiction.
In their 5th episode of Limetown, the writer Dan Moyer pushed the boundaries of podcasting by injecting a piece of our real world into the fictitious audio tale. Within the episode, the button reading “I have heard the Future” was commissioned to be made as a small piece of propaganda. A pretty meta idea considering the button is actually used to spread the word about the podcast, is shown in promotional artwork, and was included limitedly in preorders for the prequel novel.
Read more about Limetown’s Merch >
WTF with Marc MaronWTF With Marc Maron, hosted by none other than the lovable grump/comedy legend Marc Maron, has changed the podcast game since it's arrival in 2009. Along with his feline sidekicks, Maron welcomes comedians, actors, directors, writers, authors, musicians and folks from all walks of life to his home for amazingly revealing conversations. The comprehensive interview style allows guests to express themselves in ways listeners have never heard.
These custom buttons were part of Marc Maron's merch line up, allowing listeners to wear their fandom and connect with other fellow listeners in real life. They feature the iconic podcast logo, Marc's face, and two fan favorites: Monkey and Boomer, the cats!
Wine and Crime: Bloody Good MementosEvery Thursday you can gather your best true-crime-loving friends, pour some fine glasses of Merlot, and pin on these six Wine and Crime official pinbacks as you tune in to hear the comedy trio of Amanda, Kenyon, and Lucy delve into that week’s crime stories theme.
The six designs, which can be found in their online shop, feature long-running inside jokes made in the show. The Wine Coven, the name fans of the show have given themselves, are truly invested in the community and the buttons are a physical extension of that online camaraderie.
Nerdette: Buttons Encourage DonationsWBEZ’s Nerdette Podcast brings the listener into a safe forum for nerding out and powering up, which is exactly what the show’s creators Greta Johnsen and Tricia Bobeda emphasized with the release of their Power Up bag and topper. The button pack was part of the Nerdette swag that was a too-good-to-resist incentive available for a limited time when you made a donation to the podcast.
The button pack includes three 1 inch round buttons, two with the name of the Podcast and one that reads “Do Your Homework” which calls back to one of the show's most popular segments.
Request A QuoteHi there! Shelby here, your go-to gal for all your Busy Beaver needs. I've had the pleasure of working with a variety of podcasts & I'm here to offer my expertise in order to get you the perfect, budget friendly products that your listeners will love!
Would you like to see some samples? Include a sample request with your quote and I'll be happy to help you out.
Don't forget to ask me about fulfillment!