Great merch from a great company
We've been creating band merchandise for over 20 years.From Guided by Voices to Missy Elliott to Daft Punk, Busy Beaver has provided band merchandise companies with buttons and band pins since 1995. Respected record labels like Third Man Records, Fool’s Gold, and Sub Pop know that when it comes to getting the word out about new bands, it takes more than just great music– it also takes great merch. And all three turn to Busy Beaver for custom band pins and more.
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Sub Pop Records Airport Store Innovates with Button Packs
There are certain things you expect to be able to buy at an airport-- magazines, neck pillows, cheesy souvenir t-shirts. But a record player? Nirvana album? T-shirt you could actually wear in public without embarrassment? This is exactly the kind of band merchandise available at Sub Pop Records recently-opened band merch store in the Seattle-Tacoma International Airport.
The Sub Pop store features a number of new items that are specific to the SeaTac location, including brand new magnets and button packs. Sasha Barr, designer at Sub Pop, explained, "We've always had Sub Pop band pins in one form or another, and as we were working on all the new merch for the store (of which there is LOTS) we figured some custom band pins were a no brainer."
The buttons Sasha and the team had in mind weren't the average buttons you’d find on other band merchandise websites. With the new band merch store, the label decided to go bigger with a souvenir pack that would catch traveler's attention.
For the new Sub Pop packs, it was important that the buttons look great, but also be assembled in a way that was heavy duty enough to hold up to the demands of retail. With that in mind, we created custom packaging that blends a flat pack where the buttons pinned to card with a hanging display pack bag. The resulting pack of three "Souvenir Pins" are available in three color varieties with nine variations on the label's logo, perfect for the Sub Pop superfan.
Sasha said that, "part of making all this new band merchandise isn't just the individual items but the packaging as well. We really wanted to put small things in packs (buttons, stickers, 45 adapters, guitar picks, etc) as a way to not only let people easily purchase them, but also have an opportunity to make the packaging interesting and a place to put some of that age-old Sub Pop 'personality', a.k.a. snarky copy."
The store also featured a number of exclusive magnet designs branded with Sub Pop's logos and referencing Seattle's Space Needle and a map outline of Washington state. They also brought back a Button-O-Matic that had been used last year for the label's 25th anniversary celebrations. Sasha said that "once we started putting the airport store together, we figured the Button-O-Matic would be perfect for it. It helps flesh the store out and hopefully helps make it seem less airport-y. We also have a Sub Pop gumball machine in there, too!"
"It's been super fun coming up with new merch and the packaging that goes with it," Sasha said. Sub Pop plans to continue changing up the items for sale at the airport store, so those traveling through will see a variety of fun branded items each time they visit. As Sasha said, the goal is to "keep our offerings fresh."
The Sub Pop airport store is located SeaTac's Concourse C, so next time you're in Seattle, don't settle for the typical neck pillow you can get just anywhere-- grab yourself the Sub Pop branded one and, while you're at it, a commemorative button pack or magnet to impress your friends.Order Custom Band Merchandise >
Busy Beaver's own puppet band The MUBs used the backrim of their 1.5" square buttons to add a link to the band's YouTube video debut.
To commemorate their obsessive love of watching Seinfeld on tour, Guantanamo Baywatch created custom pin back buttons buttons with backrim text honoring their favorite episodes from the series.
Bands, Buttons, and Backrim Text!
Everybody knows that bands and buttons go hand in hand. For your fans, they're a high quality but cheap merch item they can wear to show their undying love for your band every day. And for you as a band members, custom band buttons are inexpensive and super easy to customize, even for a design newbie.
But maybe you want to take it a step further and make custom band buttons that'll really stand out from the crowd? We've got two magical words for you: backrim text.
What the heck is backrim text, you ask? Grab your favorite button-- chances are when you look closely at the side there's small writing there along the rim. This is backrim text.
Copyright lines often go on the backrim, but you can take it a step further by thinking outside the box about what you want to include back there. Backrim text is an opportunity to add something special to surprise and engage your fans. Read on for our favorite ways to add a little a little awesome to your designs with a backrim text surprise.
Website and Social Media
By utilizing the backrim for your band's social media info, you free up space on the face to focus on a design that's more wearable. Some rock bands list their online store, BandCamp, Facebook, or Twitter handle on the backrim. Even a 1" button has space on the backrim for a short and simple url, but keep in mind that the larger the button, the easier it is to read text on the backrim.
Make sure everyone remembers that they picked up your buttons on the "Hotdogs, Hamburgers, and Burglars Tour 2015" by adding it to onto the backrim. Or maybe you have a hashtag you've been using all tour on social media? Put it on the backrim text as a call-to-action for your fans.
Another approach is using the backrim text as a download code for your band's music. Using a shortened URL made via a link shortener like Bitly or Ow.ly, you can easily fit the full website on even a small 1-inch button. A button with a secret download code to a bonus track can be used for all sorts of cool promotions-- add one in with online orders for a limited time, give them out to VIPs, or use them for special events.
Backrim text is most legible on square custom buttons, so if you do decide to add a download code to your button, we suggest going with a square to make things as easy for fans to read as possible.
Unique Backrim Text Ideas
There are no real rules when it comes to what should go on the rim of your button, so there's nothing stopping your backrim text from being as unique as your band is. Chicago punk band The Mons create a different button design for every show they play and put the date of the show on the backrim to commemorate the performance. Ideal Recordings, pictured to the left, used the backrim as an opportunity to display a cleverly honest tagline.Order Custom Band Buttons >