Each February Busy Beaver celebrate the Golden Button Awards, a week devoted to some of the customers whose buttons have stood out over the past year. Among the 2015 Golden Button recipients, you’ll find exceptional artwork, creative button projects and an overall appreciation for the pinback as a means of expression. We hope that you’ll find these Golden Button winners as inspiring as we have.
It’s fitting that with Busy Beaver’s 20th anniversary this year, one of our 2015 Golden Button winners is also one of our very first customers. When Busy Beaver began back in 1995, our founder Christen Carter’s initial marketing effort was sending a postcard to all the record labels in her music collection. One that responded back in the day, and continues to be a loyal button-maker today, is Seattle’s Sub Pop Records.
We featured Sub Pop’s new store in the Seattle-Tacoma airport on the blog last summer, along with the new button and magnet merch created especially for that location. Sub Pop staff aimed to create really cohesive, well-designed objects for the new store that made for memorable souvenirs, and conveyed some of Sub Pop’s legendary snark. The button pack in particular combined our flat pack and display pack packaging to create a custom option that looks great and holds up in a heavily-trafficked retail environment.
Sub Pop’s Golden Button win celebrates not only their innovative button packs, but their continued commitment to clever, well-designed buttons and magnets, and their role in spread button love in general. We decided to honor Sub Pop’s achievement with a sash full of lovingly sarcastic badges– their “going out of business” slogan, “pretty good” taken from one of the button pack designs, and a “winner” buttons alongside a “loser” design they made back in 2013 in honor of the label’s 25th anniversary, among other designs.