It’s not everyday that a a top secret button come through Busy Beaver, but back in April we were excited to be privvy to the then-secret redesign for Whitney Museum of American Art. It was tough to keep mum about such great buttons, and we’re happy to finally be able to share the Whitney’s innovative new design:
Officially launched last week, the Whiney’s new “responsive ‘W'” logo is designed to literally respond to what’s around it, morphing in shape and scale in reaction to the image and text elements in a design. For animated examples of the new “W” interacting with it’s environment, check out this video from the Whitney’s site.
See more innovative art museum buttons created for Andy Warhol: Creating Myth & Icon.